WWE makes new hire to lead transition to AI-based storytelling & creative

In a sign of the technological times, WWE recently made a new hire that will lead the company’s transition into using artificial intelligence for both storytelling/creative and video & graphics.

In this week’s Wrestling Observer Newsletter, Dave Meltzer reported that Cyrus Kowsari was brought on in September as WWE’s senior director of creative strategy after several years at Asian-based MMA company ONE and media outlet Buzzfeed before that.

Meltzer reported that WWE chief creative officer Paul “Triple H” Levesque introduced Kowsari to the creative staff as someone that would “lead WWE’s transition into AI-based storytelling and integrate AI into creative services like video and graphics” which Levesque said was an inevitable shift when it comes to creative in wrestling.

Kowsari also said he will be a White House liaison with Levesque taking on more duties in politics like his involvement on the revived President’s Council on Sports, Fitness and Nutrition.

WWE has already experimented with AI

Meltzer also reported that WWE has already experimented with AI via Writer Inc, an AI-based platform, but with less than desirable early results.

“(The platform) pitched a storyline where Bobby Lashley, who I guess AI thought was still with the company, could come back as a wrestler who was obsessed with Japanese culture and history. But the feeling is once bugs are worked out that AI will begin to have major impact on storyline direction,” he wrote, adding another unnamed promotion also tried out AI for the creative side but found whatever they were using couldn’t understand wrestling storylines.