WWE announces partnership with Dude Wipes, includes ‘first-of-its-kind integration’
WWE has entered into a partnership with hygiene company Dude Wipes that includes a “first-of-its-kind” sponsorship integration.
It was announced today that WWE and Dude Wipes have agreed to a multi-year partnership that, along with the typical sponsorship opportunities, will include Dude Wipes branding being featured on Dominik Mysterio’s gear. Mysterio was first spotted wearing a shirt with the Dude Wipes logo on the February 9 episode of Raw.
“As an Official Partner of WWE, Dude Wipes will have a prominent presence across high-profile WWE events and platforms, strategically activating through enhanced match sponsorships at Premium Live Events, including SummerSlam 2026, curated social and digital content, and a custom Dude Wipes commercial featuring WWE Superstars,” WWE announced.
“Additionally, reigning Intercontinental Champion Dominik Mysterio, known for his rebellious in-ring persona and cultural resonance, will participate in a first-of-its-kind integration in which his signature gear will feature Dude Wipes branding during every in-ring appearance on WWE programming, including Monday Night Raw and various PLEs. The integration debuted this past Monday on Raw, when Mysterio returned to in-ring action wearing his recognizable bandana rib cage t-shirt incorporated with Dude Wipes branding.”
Mysterio, the current Intercontinental Champion and AAA Mega Champion, is now back in action after suffering a shoulder injury in late December 2025. He participated in a triple threat Elimination Chamber qualifying match on Raw last night but lost out to Je’Von Evans.
Dude Wipes was founded in 2011 and is a male-focused company that sells wet wipes as an alternative to toilet paper.
Joseph Currier is the lead editor of F4WOnline.com, directing daily news coverage and writing articles on professional wrestling. He is a graduate of the University of Massachusetts, obtaining a journalism degree in 2016. Joseph joined F4W during his time at UMass and has now been writing about the industry for nearly a decade.
In addition to his work with F4W, Joseph has previously contributed to Sports Illustrated's wrestling coverage. He lives in Massachusetts and is a diehard fan of the Boston sports teams and Liverpool Football Club.