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WWE announces expanded TV deal with Sony Pictures Networks India


WWE has announced an extension and expansion of their television deal in India.

WWE and Sony Pictures Network India have announced "a five-year extension with an expanded broadcast agreement that will deliver WWE’s weekly flagship programming and localized content in India and the Indian subcontinent, making SPN the exclusive home to WWE in-ring content across its television and digital platforms."

The deal includes SPN having the rights to air Raw, SmackDown, NXT, and WWE pay-per-views live on its sports and digital platforms in English, Hindi, and regional languages. The extended partnership "also provides SPN the rights to WWE Network which hosts thousands of hours of content to be made available to audiences in India exclusively through SonyLIV, SPN’s OTT platform. In addition and for the first time, SPN will curate content from WWE’s extensive video library which includes live events, iconic matches, interviews with Legends, reality shows, documentaries and more, on its own platforms."

Financial terms weren't disclosed. Dave Meltzer said on last night's Wrestling Observer Radio that WWE got a significant increase but not as big of an increase as some people expected.

“WWE has been consistently ranking in the top three properties across all sports networks in India, dominating the sports entertainment space," Rajesh Kaul, Head Sports and Chief Revenue Officer Distribution, Sony Pictures Networks India said. "We are delighted to extend our partnership with WWE in a first of its kind deal that will give us an increased exposure to valuable content and reach out to a broader viewer base across India on multiple platforms.”

“India is a strategically important market for WWE and Sony Pictures Networks has been an extraordinary partner in helping to grow our fanbase in the region making it one of the most-watched sports properties," James Rosenstock, WWE Executive Vice-President, International said. "The expanded partnership gives our passionate fans new opportunities to engage with the WWE brand.”

The press release announcing the deal hyped that WWE "will also return to India with even bigger live events and Superstars will visit the region for promotional tours to engage with fans."