WWE announces partnership with St. Bonaventure University Athletics
WWE and St. Bonaventure University Athletics are entering into a multi-year licensing deal.
In September of this year, famed basketball journalist Adrian Wojnarowski left ESPN to become the general manager of the St. Bonaventure men’s basketball team. It was announced today that, with Wojnarowski and his friend WWE President Nick Khan working on the deal, the university and WWE are partnering together to produce St. Bonaventure-branded WWE legacy title belts.
The belts are on sale now through WWE Shop/Fanatics. WWE also sells legacy title belts featuring NFL, NBA, MLB, and NHL teams — along with some other college programs.
In addition to the belts, this deal between St. Bonaventure and WWE “will include potential Name Image and Likeness (NIL) opportunities for St. Bonaventure’s men’s basketball players and student-athletes.”
“Our goal is to help connect St. Bonaventure athletics with best-in-class brands like WWE,” Wojnarowski said in a press release. “Our fans will love the Bonnies-inspired championship title belts, and our student-athletes will be the beneficiaries of the opportunities that come from our alignment with WWE.”
“Woj instinctively understands the intersection of basketball and popular culture. We believe his know-how will help bring St. Bonaventure to new heights and we’re excited to be part of their journey,” Nick Khan added.
Wojnarowski, a St. Bonaventure alum, was a prolific news-breaker during his career reporting on the NBA for ESPN and Yahoo.
Joseph Currier is the lead editor of F4WOnline.com, directing daily news coverage and writing articles on professional wrestling. He is a graduate of the University of Massachusetts, obtaining a journalism degree in 2016. Joseph joined F4W during his time at UMass and has now been writing about the industry for nearly a decade.
In addition to his work with F4W, Joseph has previously contributed to Sports Illustrated's wrestling coverage. He lives in Massachusetts and is a diehard fan of the Boston sports teams and Liverpool Football Club.