Two presenting sponsors have been announced for this year's WrestleMania.
WWE issued a press release on Wednesday announcing that Snickers and WWE 2K22 will both be presenting partners of WrestleMania 38. The two-night event is taking place at AT&T Stadium in Arlington, Texas on Saturday, April 2 and Sunday, April 3.
WWE touted that this is the first time two brands have served as the presenting partners for WrestleMania. This will be the seventh consecutive year that Snickers has been a featured sponsor of the event.
WWE 2K22 will officially be released on March 11.
Snickers and WWE 2K22 will be the sponsors of the main event of each night of WrestleMania 38. Both brands will be showcased on Raw and SmackDown leading into WrestleMania, along with being showcased on both nights of WrestleMania and their pre-shows. They will also be featured in custom digital and social content on WWE.com and WWE's YouTube channel.
"WrestleMania 38 in Dallas will be the most stupendous two-night WrestleMania in history, so it seemed fitting to bring together two of our longest-reigning brand partners,” said Claudine Lilien, WWE Head of Global Sales & Partnerships. “The 360-degree partnership with Snickers and WWE 2K22 will provide maximum reach with activations across our broadcast, digital and streaming assets as well as our world-renowned roster of WWE Superstars.”
“Mars is excited to continue to bring fun to WWE fans by returning as a Presenting Partner of WrestleMania, this year alongside our friends at 2K,” said Michelle Deignan, Senior Director, Mars Wrigley. “At Mars, we know the WWE fan base is passionate and hungry for more entertainment, and we look forward to giving them a solution to those moments when they are feeling out of sorts, in a way only Snickers can deliver on.”
“The WWE 2K22 team is thrilled to co-present WrestleMania alongside a fantastic -- and delicious -- partner in Snickers,” said Alfie Brody, Vice President of Global Marketing Strategy at 2K. “We’ll all be cheering on our WWE 2K22 cover Superstar Rey Mysterio as he ‘hits different’ at The Showcase of the Immortals.”