WWE files for new ‘Saturday Night’s Main Event’ trademark

Ahead of its likely return to NBC, WWE has applied for a new trademark for Saturday Night’s Main Event.

The filing was made on September 9 and is for the term “Saturday Night’s Main Event” relating to merchandising purposes. It’s listed as covering the following items:

Clothing, namely, tops, shirts, jackets, sweatshirts, hoodies; outerwear, namely, coats; bottoms, pants, shorts, underwear, dresses, pajamas, lingerie, clothing ties, scarves, gloves, swimwear; Halloween and masquerade costumes; footwear, namely, shoes, sneakers, slippers, flip flops, boots; headwear, namely, hats, caps; wrist bands as clothing; bandanas

Dave Meltzer confirmed last week that WWE will be announcing the return of Saturday Night’s Main Event soon. Four live in-ring specials per year on NBC are part of WWE and NBCU’s new deal for SmackDown’s return to USA Network. SmackDown will be back on the channel starting this Friday.

WrestleVotes reported that there’s been “internal speculation” within WWE that the first Saturday Night’s Main Event special back on NBC will take place this December.

Saturday Night’s Main Event originally existed from 1985-1992 and returned for a brief second run on NBC from 2005-2008. Recently, WWE has used the Saturday Night’s Main Event branding for its Saturday house shows.

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Joseph Currier
Joseph Currier

Joseph Currier is the lead editor of F4WOnline.com, directing daily news coverage and writing articles on professional wrestling. He is a graduate of the University of Massachusetts, obtaining a journalism degree in 2016. Joseph joined F4W during his time at UMass and has now been writing about the industry for nearly a decade.

In addition to his work with F4W, Joseph has previously contributed to Sports Illustrated's wrestling coverage. He lives in Massachusetts and is a diehard fan of the Boston sports teams and Liverpool Football Club.