WWE files trademark for Blake Monroe nickname
Blake Monroe’s WWE main roster debut could be imminent, if a new trademark filing is any indication.
WWE filed a trademark application on Tuesday (May 19) for Monroe’s nickname “The Glamour.” It’s a move that suggests WWE is progressing toward Monroe’s SmackDown debut. The company began hyping her arrival with videos airing on SmackDown after WrestleMania, with her first appearance expected to come soon.
In the goods and services section of the application, WWE says the trademark is for performances by a professional wrestler:
- Entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment
Monroe’s “The Glamour” nickname dates back to her pre-WWE career. She used the moniker in NXT, it’s featured on her merchandise, and WWE has included it in the vignettes leading into her main roster debut.
Though she hasn’t appeared yet, Monroe has been backstage at SmackDown events in recent weeks. She told Spanish-language outlet Marca that she’s excited to learn from Paul “Triple H” Levesque on the main roster after already having gotten tips from another legend in Shawn Michaels during her NXT run. Monroe, who joined NXT after departing AEW, was a one-time NXT Women’s North American Champion on the brand.
Upcoming WWE SmackDown schedule —
SmackDown is being held in Lexington, Kentucky this Friday before heading to Barcelona, Spain the following week. The Barcelona event is SmackDown’s go-home show for Clash in Italy, with the brand then heading to Bologna, Italy the following week.
Next month, SmackDown has a taping in Monroe’s hometown of London, England on June 23.
Joseph Currier is the lead editor of F4WOnline.com, directing daily news coverage and writing articles on professional wrestling. He is a graduate of the University of Massachusetts, obtaining a journalism degree in 2016. Joseph joined F4W during his time at UMass and has now been writing about the industry for nearly a decade.
In addition to his work with F4W, Joseph has previously contributed to Sports Illustrated's wrestling coverage. He lives in Massachusetts and is a diehard fan of the Boston sports teams and Liverpool Football Club.