WWE Hall of Famer Goldberg announces new business venture

Wrestling fans haven’t seen much of Bill Goldberg since he lost his retirement match to Gunther last July. Now, after spending so many years keeping fans entertained, he’s looking to keep them safe. 

Patriot Tactical, a company that manufactures knives and other self-defense gear, announced via press release that Goldberg has joined their organization as a partner and chief executive officer. 

“Goldberg’s leadership now marks a bold new chapter for Patriot Tactical—a brand built on resilience, responsibility, and relentless execution,” the press release states. “Under his direction, Patriot Tactical will expand its mission to equip Americans not only with elite tactical gear, but with the mindset and community required to live stronger, safer, and more prepared lives.”

“For me, this isn’t about putting my name on a brand,” said Goldberg in the release. “It’s about building something that stands for strength, discipline, and protecting what matters most. Patriot Tactical is about empowering people—physically, mentally, and strategically. We’re creating a movement.”

One of the biggest stars of the Monday Night Wars in the late 1990s, Goldberg is a former WCW World Champion, WWE World Heavyweight Champion, and WWE Universal Champion, among various other titles. He was inducted into the WWE Hall of Fame. His last match was on Saturday Night’s Main Event on July 12, 2025, in an unsuccessful challenge for Gunther’s WWE World Heavyweight Championship.