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WWE looking to hire new director of brand and marketing

The new hire would handle some of CBO Stephanie McMahon's duties during her leave of absence.

WWE has posted a job listing for a director of brand and marketing, handling some of chief brand officer Stephanie McMahon's duties while she is on a leave of absence. 

In a listing posted to Workday today, WWE announced that it is seeking a new full-time employee to be " important contributor to the growth and success of the WWE Premium Live Events, WWE linear programming and the WWE brand."

Stephanie has held her current title of CBO since 2013, but announced on Twitter last week that she was taking a leave of absence to focus on her family, effective May 20. 

McMahon's husband, WWE executive vice president Paul "Triple H" Levesque suffered a cardiac event last September. 

Here is the full text of the job listing: 

The Brand and Marketing Director will be an important contributor to the growth and success of the WWE Premium Live Events, WWE linear programming and the WWE brand. This professional will lead cross-functional promotional plans for events such as WrestleMania, Royal Rumble, and SummerSlam, supporting creative execution across linear, social, digital and OTT platforms. In addition, the Marketing Director will contribute to the development of overall WWE brand assets and oversee the execution of WWE brand campaigns on WWE’s social media accounts. Creative ideation, attention to detail, marketing insight, strategic thinking, problem solving, and ability to pivot quickly are key. Candidate should thrive in a supportive team environment that prizes collaboration, innovation, and leadership.

Key Responsibilities:

Lead promotional planning for WWE Premium Live Events and internal milestones

Coordinate inputs and activities across multiple internal stakeholders including Media/Production team, Creative Services, Communications, Entertainment Relations, Community, and more

Manage paid media agency relationships in support of Premium Live Events, tracking budgets and leading reporting and optimization

Access, analyze, and disseminate internal and third-party research to improve WWE messaging, creative and promotional tactics

Create clear and concise presentations that track promotional tactics across events and clearly indicate support plans, creative consistency and business objectives

Brief, review and approve promotional creative (video, static, etc.), ensuring impactful messaging for WWE fans and consistency with WWE brand and event guidelines

Support supplemental WWE activations around Premium Live shows, ensuring fan awareness and smooth execution on site

Lead internal and external meetings with clear agendas and collaborative conversation


Minimum of 6 to 8 years of related experience, preferably at a league/team, media/creative agency, media company, or the marketing organization of a brand/property

Experience with a combination of any of following: league or event sponsorship, digital/social media, linear or OTT networks, experiential, custom production, talent rights/endorsements

Proven experience in understanding the relationship between brand marketing objectives and cross-platform media offerings needed to help drive & achieve a brand’s business goals/results

Ability to create cohesive 360 marketing programs

Understanding of social media dynamics, paid media tactics, and reporting

Experience designing and writing PowerPoint decks

Comfort with ideating collaboratively or as an individual

Excellent communication skills, with the ability to articulate clearly in both writing and speech

Demonstrated ability to stay organized and prioritize in an extremely fast-paced environment

Passionate, driven, and personally accountable with a commanding presence and energy

Experience leading and mentoring a team a plus

Ability to travel domestically for WWE events and production; approx. one time per month

Bachelor’s Degree required