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WWE Moonsault NFT marketplace launching first collection

The launch is taking place in advance of Hell in a Cell.
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WWE's official NFT (non-fungible token) marketplace is launching its first collection.

It was announced today that WWE Moonsault will "debut its first official NFT collection" this Friday (June 3). The launch comes in advance of Sunday's Hell in a Cell pay-per-view.

It was announced this March that WWE was launching the NFT marketplace. WWE has partnered with Fox's Blockchain Creative Labs to produce officially licensed tokens and collectibles.

WWE wrote:

Tomorrow, Friday, June 3, WWE Moonsault will debut its first official NFT collection in advance of the annual premium live event WWE Hell In A Cell. The marketplace’s launch was announced today by Scott Zanghellini, WWE Senior Vice President, Revenue Strategy & Development, and Scott Greenberg, CEO of FOX Entertainment’s Web3 studio Blockchain Creative Labs (BCL).

The limited-edition collection will include 10,000+ 'NFT Flips,' each featuring a WWE Superstar tied to the Hell In A Cell event. In the days after Hell In A Cell, each NFT Flip will transform to reveal a 10-20 second video highlight of the featured Superstar. The NFT Flips will be sold on 'Moonsault' in 'Cases' of three, randomized at minting, for $30 per Case. 'Moonsault' will be powered by Eluvio’s eco-friendly blockchain technology.

WWE and BCL launched WWE’s official NFT marketplace, 'Moonsault,' this past Friday, May 27, during SmackDown on FOX, and promoted the debut across WWE and FOX media platforms, as well as on WWE Discord. The first 10,000 fans to create a wallet on the platform received a free Moonsault Genesis NFT, all of which were claimed within only a few hours.

In the future, more limited-edition Cases of NFT Flips, and other video highlights and digital collectibles centered on WWE Superstars and iconic moments from the company’s history, will be dropped on 'Moonsault,' timed to major WWE premium live events throughout the year.

Hell In A Cell streams live this Sunday, June 5, on Peacock.

WWE's first entry into the NFT market was an Undertaker collection that was released in conjunction with WrestleMania 37 week. WWE also produced John Cena NFTs last August, though Cena said the sales for the most expensive option were "a catastrophic failure."