WWE announced today that the WWE Network would be available for the first time in mainland China.
WWE and PPTV, a Chinese sports media streaming service that carries the company's programming, will be partners in getting the Network into the final major country in the world it isn't already in. The Network will be debuting on August 18th, in time for SummerSlam weekend.
“PPTV is a tremendous partner, and has been key in helping us engage with WWE fans in China and further establishing our brand in this important market,” said WWE chief revenue and marketing officer Michelle Wilson. “With this launch, WWE Network is now available in every market, reaching more than 180 countries around the world, delivering all our premium live events and an archive of action-packed, family-friendly entertainment that has thrilled WWE audiences for years.”
PPTV customers can download the PPTV App and watch WWE Network content via smart TVs, set-top boxes, mobile devices, and tablets, as well as on WWE's Chinese language website and PPTV's websites.
The news has led to a rise in the company stock, which at this writing was at $21.42 per share, up from $20.84 per share at the close of business yesterday.