WWE enters into new women’s sportswear partnership
WWE has entered into a partnership with WEAR, a women’s clothing company owned by sports broadcaster Erin Andrews.
The multi-year deal was announced on Friday with WEAR launching a WWE-branded merchandise collection. Some of the products are already on sale via Fanatics.
“At launch, ahead of SummerSlam – taking place Saturday, August 2 and Sunday, August 3 at MetLife Stadium in New Jersey – the collection will include a variety of WEAR’s fan-favorite jackets, t-shirts, sweatshirts, crop tops, and more, celebrating WWE Superstars Nikki Bella, Rhea Ripley and Cody Rhodes, as well as staple pieces that celebrate the iconic WWE brand and the summer’s biggest event, SummerSlam,” a press release said. “The eye-catching designs and effortlessly versatile style make the WEAR by Erin Andrews x WWE collection a closet staple for any fan.”
WEAR was founded by Andrews in 2019 with the goal of giving women “a stylish, authentic way to show off and celebrate their fandom.” Andrews is a well-known sports personality who is part of Fox’s NFL coverage. She also hosts the “Calm Down” podcast with fellow broadcaster Charissa Thompson.
“I’m thrilled we can now offer our fan-favorite WEAR gear to women who want to support their favorite Superstars without compromising on style,” Andrews said about the WWE partnership.
WEAR also sells NFL, MLB, NBA, NHL, NCAA, and NWSL-branded clothing.
Joseph Currier is the lead editor of F4WOnline.com, directing daily news coverage and writing articles on professional wrestling. He is a graduate of the University of Massachusetts, obtaining a journalism degree in 2016. Joseph joined F4W during his time at UMass and has now been writing about the industry for nearly a decade.
In addition to his work with F4W, Joseph has previously contributed to Sports Illustrated's wrestling coverage. He lives in Massachusetts and is a diehard fan of the Boston sports teams and Liverpool Football Club.