WWE outlines ‘Club WWE’ membership benefits
WWE has provided some more details regarding the company’s new fan club program.
On Raw last night, a video aired announcing the introduction of “Club WWE” — a membership program that the company touts will “bring fans closer to WWE than ever before through exclusive access, rewards and experiences.” The gold tier will have an undisclosed annual fee, with members set to receive the following benefits:
- Exclusive 24-hour ticket presale access to all WWE events around the world and tailored perks at featured events including Superstar meet-and-greets, hospitality opportunities and entrances.
- Members-only WWE Shop featuring exclusive collections and early access to merchandise drops like John Cena’s upcoming Never Seen 17 collection.
- Bonus WWE content featuring inside scoops, extended cuts, behind-the-scenes footage and more.
- Dedicated members-only community forum connecting fans around the world like never before.
- Points-based rewards system allowing fans to earn credits to redeem against digital and physical goods.
- Premium Welcome Pack for Founding Members.
There’s been no information regarding pricing or the other tiers that will be offered, though WWE says further details on membership benefits and launch timings will be announced in the coming weeks. A waitlist is currently open for those interested in becoming founding members.
A trademark application for “Club WWE” was first filed by the company on March 27.
John Cena, who voiced the Club WWE video that aired on Raw, said he is working with WWE to help make the program an experience like no other.
I will actively be trying my best to make WWE club an experience like no other. Currently working with WWE on some “never seen” ideas to truly make WWE Club members THE ultimate insiders! https://t.co/AczlfPWfY3
— John Cena (@JohnCena) April 14, 2026