WWE has announced a new partnership that will expand the scope and scale of the company's NIL (Next in Line) program.
It was announced on Tuesday that WWE and brand-building/NIL business management app INFLCR have entered into a multi-year partnership. INFLCR is a product from Teamworks and is the "industry leading brand building, content and name, image and likeness (NIL) business management platform for college athletes.“
Last September, it was announced that Olympic gold medalist Gable Steveson had joined WWE as the company's first-ever NIL signee. NIL deals allow athletes to profit off of their name, image, and likeness while still in college.
WWE officially announced the launch of its Next in Line program last December. The inaugural class of NIL signees consists of 15 college athletes.
WWE will "leverage INFLCR’s technology and alliances with more than 200 NCAA Division 1 colleges and universities to reach thousands of INFLCR student-athletes looking to monetize their name, image and likeness. Together, WWE and INFLCR will innovate how student-athletes engage with the WWE brand while maintaining their NCAA eligibility."
"We are excited about the opportunities that this partnership with INFLCR will create as we continue to expand our Next In Line program and identify student-athletes with an interest in becoming WWE Superstars,” Paul "Triple H" Levesque said in a press release. "The Next In Line program is a unique opportunity that creates a clear pathway into WWE and partnering with INFLCR will help to bolster our efforts and resources in the NIL space.”
“INFLCR’s partnership with WWE opens a new door for the way student-athletes interact with companies looking to provide monetization opportunities,” said INFLCR founder Jim Cavale. “The technology offers a seamless experience for both WWE and student-athletes in a safe and compliant environment.”
WWE is holding a multi-day talent tryout in Texas during WrestleMania week. The tryout, which is an invite-only event, is exclusively for college athletes and recently graduated college athletes. More than 50 athletes will attend the tryout.