WWE president and chief revenue officer Nick Khan spoke to Variety on in-person crowds at WrestleMania and in the near future.
Khan spoke to Variety about crowds returning to WWE for the first time since last year.
“If it could be done in a safe way, we had to get it done,” he told Variety. “And I think ultimately, thanks to the great work of all the folks here, we were able to get it done. If you recall, WrestleMania last year was two to three weeks into the pandemic. We had to cancel last minute and we did it from a studio. It was certainly a different experience. So we wanted to make sure that the fans and the people watching at home got the WWE experience that they’re used to on the biggest event that we have.”
Khan was elusive when it came to WWE’s future plans for more in-person events, though he did mention that when the time came, they would be back touring full time.
“Any plans? Yes,” he said. “Any plans we can share? Stay tuned. But just know that once we’re back on the road, we’re on the road full time. We’re not looking to do other one offs. Again, this was WrestleMania. And we felt it needed to be done for the fans. So look for news coming soon.”
In the article, WWE said that WrestleMania 37 saw 1.1 billion video views across their social and video media channels, which marked a 14% increase year-over-year. Their content on social media also reached a record 115 million engagements. It also said that the on-site merchandise sales were the highest per capita in the company's history.