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WWE Raw ratings down, big third-hour drop

Raw averaged 1.64 million viewers overall and drew a 0.45 rating in 18-49.
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Even with the NFL down from recent weeks, Raw last night was down as well, averaging 1.64 million viewers and drawing a 0.45 rating in 18-49.

Raw was sixth for the night behind the Chicago Bears vs. New England Patriots game that did 10.34 million viewers and a 2.97 in 18-49 on ESPN and 1.48 million viewers and 0.56 on ESPN2. The other programs ahead of Raw were the kickoff show on ESPN, the postgame show on ESPN, and SportsCenter after the postgame show. Raw did beat Monday Night Countdown on ESPN at 1.35 million viewers and 0.43.
Raw also beat ABC from 10-11 p.m., beat CBS from 8:30 to 9 p.m and again from 10 p.m to 11 p.m., beat NBC in the third hour, and beat Fox in the second hour.

Raw was eighth in women 18-49 (behind four NFL-related shows plus three entertainment shows aimed at women), seventh in men 18-49, seventh in people 18-34, fourth in women 12-34, and eighth in men 12-34. It was 19th for total viewers, with the only shows ahead being news shows and NFL-related programming.

The show had a big third-hour drop.

Raw was down nine percent in viewers from last week, down 10 percent in 18-49, and down three percent in 18-34.

From one year ago, it was down one percent in viewers, down six percent in 18-49, and up seven percent in 18-34. If you factor in homes lost by cable from last year, the real percentages would be a four percent increase in viewers, a one percent drop in 18-49, and a 12 percent increase in 18-34.

The third hour, anchored by Bianca Belair vs. Bayley in a non-title match, was down 26 percent from hour one in women 18-49, down 15 percent in men 18-49, down 21 percent in women 12-34, down 19 percent in men 12-34, and down 14 percent with people over 50.

The three hours were:

  • 8 p.m. 1.77 million viewers
  • 9 p.m. 1.70 million viewers
  • 10 p.m. 1.46 million viewers