Raw set one record and tied another last night, and neither was a good thing.
The show averaged 1.55 million viewers, drew a 0.40 rating in the 18-49 demo, and drew a 0.22 in 18-34.
The first two hours were in the normal range, but hour three, built around Seth Rollins vs. Kevin Owens, fell to 1.37 million viewers and a 0.34 in 18-49.
That would tie hour three on July 5 for the lowest total audience for an hour of Raw in history. The 0.34 in 18-49 for the third hour would set a record for the lowest rated hour in history, breaking the 0.37 mark for hour three on June 28.
It tied for Raw's second lowest 18-49 rating in history with the record being 0.39 on July 5. Keep in mind that was a major holiday weekend episode.
The main competition was the Chicago Bears vs. Pittsburgh Steelers game that averaged 12.10 million viewers and drew a 3.45 in 18-49.
Raw was sixth for the night on cable in 18-49, trailing only five shows on ESPN related to the NFL. It was 20th in total viewers.
The 17 percent first-to-third hour drop was the largest in months. Generally, these drops do increase after Daylight Savings Time because it gets dark earlier and people are more apt to tune in earlier, meaning if they don't stay, they leave earlier as well.
As far as the drops went, women 18-49 fell 30 percent, men 18-49 fell 16 percent, teenage girls fell 48 percent, and teenage boys fell two percent, while over 50 dropped 13 percent. So the show turned women off at a much higher rate than men.
Raw was down eight percent in viewers from last week, but down 15 percent in 18-49 and down 27 percent in 18-34.
As compared to last year's show on the same week, Raw was down eight percent in viewers, 25 percent in 18-49, and 27 percent in 18-34, so the audience was much older than it was one year ago.
Wrestling across the board has been down over the last week.
Raw last night was sixth in women 18-49, sixth in men 18-49, seventh in women 12-34, and sixth in men 12-34.
The three hours were:
- 8 p.m. 1.65 million viewers
- 9 p.m. 1.62 million viewers
- 10 p.m. 1.37 million viewers