Even Steve Austin couldn't save Raw from Monday Night Football last night.
Raw averaged 2.13 million viewers, its second lowest modern era mark in history for a non-holiday show. The 15.4 percent drop from last week was much larger than usual for the first show against football.
The number speaks to the audience watching Raw being less loyal as compared to other years when football started.
The only episodes of Raw in modern history that did worse was a June 10 show against the NBA finals, and this past Christmas and New Year's Eve shows, which really shouldn't even count in comparison.
The most notable thing is that the Austin segment should have been held for later in the episode, as Raw opened well in the first quarter, fell once Austin left, and continued to decline the rest of the show, with the main event being one of the lowest rated matches in Raw history.
None of the stats are good. The third hour was the lowest third hour except for Christmas and New Year's. The first-to-third hour drop, largely due to Austin, was the sixth worst in history at 21.9 percent. The audience was down 22.3 percent from last year's first show against Monday Night Football.
Raw was 10th for the night on cable, trailing news shows, football related programming, and the 3.36 million viewers for A Very Brady Renovation on Home & Garden.
The Houston Texans vs. New Orleans Saints game against most of Raw did 13.08 million viewers. The late game, with the Denver Broncos vs. Oakland Raiders, did 10.62 million viewers.
As far as viewers leaving during the show, from the hour one average to hour three, the decline was 14 percent with women 18-49, 17 percent for men 18-49, 19 percent for teenage girls, six percent for teenage boys, and 24 percent over 50.
The three hours were:
- 8 p.m. 2.36 million viewers
- 9 p.m. 2.18 million viewers
- 10 p.m. 1.85 million viewers