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WWE Raw ratings remain strong despite drop from last week

Raw averaged 1.96 million viewers on Monday and drew a 0.54 rating in 18-49.
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While Raw fell from its huge numbers the Monday after SummerSlam, last night's ratings remained excellent with an average of 1.96 million viewers and a 0.54 rating in the 18-49 demo.

Raw was first on cable and beat every show on television last night in 18-49 except The Bachelorette.

Raw was third in women 18-49 behind Love & Hip Hop Atlanta and Miami, but doubled everything except Better Call Saul with men 18-49. In 18-34, Raw was second on all of television to The Bachelorette. It was second in women 12-34 and first by a wide margin in men 12-34.

The show was 11th in total viewers, trailing 10 news programs.

Raw was down 12 percent in viewers from last week, down 13 percent in 18-49, and down 10 percent in 18-34, but that's from high marks and most expectations would have expected a bigger drop.

More impressive, compared to the same week last year, Raw was up nine percent in total viewers, and up 11 percent in 18-49. That's with fewer homes having access to USA Network, so the real percentage counting that would be 16 percent up in viewers and 18 percent up in 18-49.

It's very clear that even without a PPV bump and with the Vince McMahon story gone, that WWE is doing extremely well on Monday based on the curiosity regarding the new regime in charge.

Unlike last week, when women viewers left as the show went on, the third-hour drop was not major. From hour one to hour three, women 18-49 were up three percent, men were up eight percent, women 12-34 were up eight percent, men 12-34 were up 12 percent, and the only drop was people over 50 at nine percent.

The major takeaway is that the audience came later, as the second hour was the highest, and they stayed far better than usual for the third hour.

The three hours were:

  • 8 p.m. 1.95 million viewers
  • 9 p.m. 2.05 million viewers
  • 10 p.m. 1.87 million viewers