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WWE reaches licensing deal to sell custom SEC title belts

One of the custom titles was unveiled by Bianca Belair on College GameDay.
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WWE is partnering with the NCAA's Southeastern Conference to sell custom title belts.

Sports Business Journal reported today that WWE has "secured licenses to produce custom side plates featuring the logos of all 14 SEC teams that can be outfitted on replica WWE championship title belts." The belts will be available to purchase later this fall.

Alabama, Georgia, LSU, Florida, Auburn, Tennessee, Texas A&M, Kentucky, Ole Miss, Arkansas, South Carolina, Missouri, Mississippi State, and Vanderbilt are the 14 teams in the SEC.

On ESPN's College GameDay this past weekend, Raw Women's Champion Bianca Belair unveiled the Tennessee custom title belt:

The replica title belt with Tennessee side plates is priced at $499.99 on WWE Shop and Fanatics. 

WWE regularly sends custom title belts to sports teams that win championships. In August 2021, WWE announced that it was partnering with Major League Baseball to sell team-inspired custom title belts.

Sports Business Journal wrote: 

WWE's Bianca Belair hoisted a custom Tennessee-branded championship belt during her appearance Saturday on ESPN's 'College GameDay.' Now, fans of SEC schools can get a belt of their own. WWE has secured licenses to produce custom side plates featuring the logos of all 14 SEC teams that can be outfitted on replica WWE championship title belts. The side plates will be available for purchase later this fall ahead of conference championship games. This is a natural next step for WWE, which began the tradition of gifting replica title belts outfitted with custom side plates to champions of other sports in 2013, when the Red Sox won the World Series. WWE struck a deal in 2021 that allows fans to order custom belts branded for all MLB teams.