WWE reportedly shutting down streamers, content creators
Like everything else in the world these days, professional wrestling has spawned a cottage industry of streamers and content creators who post videos of their reactions online. But WWE is looking to shut many of these posters down.
A report by Jeremy Lambert at Fightful.com says WWE and its legal team have been going after a variety of online personalities.
“World Wrestling Entertainment has reportedly taken down and sent copyright strikes to a number of streamers and content creators over clips and reactions,” Lambert writes.
Fightful is also reporting that WWE is working with a company called StreamEnforcement, using bots to target streamers.
Our own Bryan Alvarez confirms that WWE “totally clamped down this week.”
“It’s a lot of WWE reaction video creators,” Alvarez reports. “Went down sometime in the past three weeks. Big names all dinged and having to pull all their stuff.”
This is surprising, because WWE has a track record of posting those streamers on their own programming.
“A lot of people shocked about it including in WWE, because those vids did push the product hard to large audiences,” Alvarez said.
Here’s one example of WWE promoting streamers on their own platform: nearly a full minute of streamers reacting to Tiffany Stratton cashing in her Money In The Bank briefcase last year.