Skip to main content

Figure Four Weekly 7/17/2017: Mayweather vs. McGregor hype fails to meet expectations


While the superfight between Floyd Mayweather and Conor McGregor was bound to endlessly be compared to something out of WWE, the grandiose four-show world tour of press conferences to promote it felt more like a parody of pro wrestling.

They made stops in Los Angeles, Toronto, Brooklyn, and London in an attempt to get the hype for their boxing match seen in as many relevant media markets as possible. It would be unfair to say that things weren't a success, with the amount of coverage it received proving that August 26th is going to be a cultural event when they finally start trading punches.

But both were clearly overexposed during the promotional run. The boxing press conference format had them essentially doing four promos in as many days, and they ran out of material long before it was over.

It started flat before peaking in Toronto on the second day, with McGregor being at his absolute best in front of a red-hot crowd.

Current subscribers click here to continue reading.