At the stroke of midnight Pacific time on New Year’s Eve, the official announcement of All Elite Wrestling was made on Being the Elite, from a video taped 17 hours or so earlier in front of the Tokyo Dome, where The Young Bucks, Cody and Adam Page were waiting with their cell phones for the ticking to end.
At first nothing happened, but then they showed the AEW insignia on the phone and Page’s phone had a graphic that read: “All In 2: Double or Nothing.”
Whether AEW succeeds or not is very much in the air, and this is a marathon, not a sprint. But this has already in recent weeks and months changed the game for the wrestlers. A slew of people that were free agents and those in the future whose contracts have and will expire able to cut far more favorable financial deals because there is legitimate competition for top wrestlers with four viable companies looking at the top upcoming and established stars, WWE, New Japan Pro Wrestling, AEW and ROH.