It was not unexpected that All Elite Wrestling would sell out its next major event, All Out, on 8/31 at the Sears Center in suburban Chicago, or even that it would do so instantly.
But what happened was still stunning. With only two matches announced, a Chris Jericho vs. Hangman Page match to determine the first AEW champion and the strategically announced Kenny Omega vs. Jon Moxley match released the day before tickets would go on sale with the hope of sparking a ticket rush, the 10,400 seat building sold out in 15 minutes, the length of time it took to process that number of tickets. That was neither surprising, nor the story.
The story was, according to professionals in the ticket industry, was that the show had the most activity when tickets first went on sale of any ticket to a pro wrestling event in history by a wide margin.