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WWE clarifies rules for talent YouTube and Twitch accounts

WWE has relaxed some of the vague rules regarding social media marketing put forth in the letter it sent to talent on Thursday.

At Raw today, it was clarified that talent will be able to maintain both YouTube and Twitch accounts, but would have to do so using their real names as opposed to their WWE ring names. They were told they would have to inform the company of YouTube and Twitch accounts using their real names.

Previously talent was told by people in the company that they could not market themselves with usage of their real names.

Nothing was made clear of exactly what won't be allowed although the belief was that Cameo wouldn't be allowed but we were told that was still super vague.

WWE had issued a statement on Saturday regarding talent third party deals: "Much like Disney and Warner Bros., WWE creates, promotes and invests in its intellectual property, i.e. the stage names of performers like The Fiend Bray Wyatt, Roman Reigns, Big E and Braun Strowman. It is the control and exploitation of these characters that allows WWE to drive revenue, which in turn enables the company to compensate performers at the highest levels in the sports entertainment industry. Notwithstanding the contractual language, it is imperative for the success of our company to protect our greatest assets and establish partnerships with third parties on a companywide basis, rather than at the individual level, which as a result will provide more value for all involved.”