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WWE consolidates creative team, Bruce Prichard to lead

WWE has announced a significant change to their creative process.

In a statement issued today, it was announced that WWE has consolidated their creative teams from Raw and SmackDown into one group. Bruce Prichard will lead the group, while Paul Heyman will now focus on his role as an on-screen performer.

"In an effort to streamline our creative writing process for television, we have consolidated both teams from Raw and SmackDown into one group, led by Bruce Prichard," WWE announced. "Paul Heyman will concentrate on his role as an in-ring performer."

It was announced in June 2019 that Heyman had been named executive director of Raw. Eric Bischoff was named executive director of SmackDown then but was replaced by Prichard in October.

The executive director positions were newly created last June, with WWE writing that the executive directors would "oversee the creative development of WWE’s flagship programming and ensure integration across all platforms and lines of business."

Heyman's on-screen role is being Brock Lesnar's advocate. Lesnar hasn't appeared since losing the WWE Championship to Drew McIntyre at WrestleMania 36.