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WWE enters into multi-year trading card partnership with Panini

WWE has entered into a new merchandising partnership to produce trading cards.

It was announced on Monday that WWE and The Panini Group have entered into a multi-year agreement to make Panini WWE's exclusive trading card and collectible sticker partner. WWE previously worked with Topps to produce trading cards.

The deal begins in the first quarter of 2022, with multiple trading card products set to be released within the first year. The first product, which is titled "2022 WWE Prizm," will be released to coincide with the buildup to WrestleMania 38.

The trading cards will be available at mass retailers including Walmart and Target, hobby stores nationwide, and online.

"We have always been intrigued by WWE as a license partner and their fans’ incredible passion,” said Panini America CEO Mark Warsop. “Our entire team is looking forward to adding WWE, a truly iconic license, to our roster of exclusive partners. We have big plans for our WWE portfolio and the new heights we can help WWE trading cards and stickers reach in the collectibles arena."

"Panini has a 60-year history in sports and entertainment collectibles and is a leader in the trading card space throughout the U.S. as well as in Latin America, Europe and Asia,” said Scott Zanghellini, WWE Senior Vice President, Revenue Strategy & Development. “We believe that this partnership perfectly aligns our mutual interests in providing fans with exclusive collectibles and, ultimately, growing this category globally."