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WWE looking to expand length of pay-per-views

WWE is looking at lengthening its pay-per-views by one hour starting with Money in the Bank.

Sky Italia on Facebook posted that the Money in the Bank show would be moved to a four-hour window starting at 7 p.m. Eastern time, from the previous 8 p.m. start. 

Other cable providers were also contacted today with that information. They were told that most of the shows would run from 7-11 p.m., with the big four shows running from 6-11 p.m. It is unclear whether pre-game shows would be dropped or whether that would mean matches would begin 30 minutes to 90 minutes before the PPV start, depending on the show, as has been the case so far.

Corroborating this information, inDemand's website is listing a 6:30 p.m. start for Money in the Bank. Traditionally they do a 30-minute countdown show prior to going live.

WWE has not responded to questions on this subject.