Mattel to produce AAA action figures in 2027
Mattel, the toy manufacturer that is longtime partners with WWE, announced a deal on Thursday that will see them also produce AAA action figures.
The new multi-year global licensing agreement was announced at Comic-Con on Thursday and will fall under WWE’s portfolio. No financials were disclosed.
The first run to come out in the fall of 2027 will include Psycho Clown, El Hijo del Vikingo, La Parka, and Mr. Iguana, complete with his sidekick, La Yezca. Mattel is debuting the Mr. Iguana figure as part of Comic-Con this weekend.
“Beginning Fall 2027, Mattel will launch an all-new line of AAA action figures inspired by the promotion’s legendary stars, iconic masks, and vibrant storytelling, bringing the excitement of lucha libre to fans of all ages. Known for their distinctive masks, costumes, and larger-than-life personas, AAA’s characters are made for collectability, appealing to longtime collectors and the lucha libre community.”
After announcing the news at WrestleMania 41, WWE officially acquired AAA in August 2025 in partnership with Mexico-based sports & entertainment company Filip.
Since 2011, Josh has been a contributing editor to Wrestling Observer/F4WOnline.com and also hosts the Punch-Out podcast. He has also written for Fight Magazine, Bloody Elbow, Bleacher Report, and other websites. He's a 2000 graduate of the University of Maine, worked in pro sports, and once was an indie ring announcer.