AEW announces first-ever craft beer partnership for Worlds End
AEW has a new partnership with Bell’s Brewery that will be tapped for this Saturday’s Worlds End pay-per-view.
Announced on Monday, their first ever craft beer sponsorship will focus on the Kalamazoo, Michigan brewery’s Two Hearted IPA. The well-known brew will be featured in select event marketing, in the arena, and on digital platforms.
From the media release:
“The collaboration will also include co-branded creative and special on-site fan engagement moments, including AEW Talent appearances, during the pay-per-view weekend.”
No financial details were disclosed.
Current AEW Worlds End lineup | Saturday, December 27 | Chicago:
- AEW World Champion Samoa Joe defends against Swerve Strickland, Hangman Adam Page and MJF in a four-way
- AEW Women’s World Champion Kris Statlander defends against Jamie Hayter
- AEW Women’s Tag Team Champions Willow Nightingale and Harley Cameron defend against Mercedes Mone and Athena
- Continental Classic Semifinal: Blue league winner vs. Gold league runner-up
- Continental Classic Semifinal: Gold league winner vs. Blue league runner-up
- Continental Classic Finals: Semifinal winner vs. semifinal winner
Since 2011, Josh has been a contributing editor to Wrestling Observer/F4WOnline.com and also hosts the Punch-Out podcast. He has also written for Fight Magazine, Bloody Elbow, Bleacher Report, and other websites. He's a 2000 graduate of the University of Maine, worked in pro sports, and once was an indie ring announcer.