New Nielsen ratings method does not include HBO Max streaming data
According to a new report from Wrestlenomics, the new method Nielsen is using for ratings does not include any data from HBO Max.
Citing a WBD spokesperson, it was stated that when it comes to WBD shows like AEW Dynamite or AEW Collision, “linear viewership information reported by Nielsen (still) does not include HBO Max streaming viewership.” It’s unclear if that would change in the future.
Wrestlenomics also noted the news above doesn’t mean other streaming services like Peacock or Paramount Plus are also not being counted. It’s unknown as of now if they are.
Nielsen recently transitioned to their new “Big Data + Panel” methodology. From our Dave Meltzer’s piece this past Sunday:
“Nielsen now combines data from its traditional panel homes with information from internet-connected smart TVs, set-top boxes, and other devices. The updated methodology also accounts for viewing in public settings like bars and restaurants, which was a significant factor that was previously difficult to measure. Formerly, most of the data came from 40,000 to 45,000 Nielsen homes. Now there is data coming from more than 45 million homes and 75 million devices and will provide far more data.”
This became newsworthy in the wrestling space last week as wrestling ratings took a big hit, including Dynamite and NXT, in the new system in a way that didn’t affect other types of TV shows quite so much. It’s unclear why it affected wrestling so much and if it will continue to do so as time progresses.
Since 2011, Josh has been a contributing editor to Wrestling Observer/F4WOnline.com and also hosts the Punch-Out podcast. He has also written for Fight Magazine, Bloody Elbow, Bleacher Report, and other websites. He's a 2000 graduate of the University of Maine, worked in pro sports, and once was an indie ring announcer.