Tony Khan thinks Nielsen ‘does a tremendous job in interesting times’ of changing methodology
Even though it feels that the ratings methodology employed by Nielsen changes by the week, AEW head Tony Khan says he had a lot of confidence in what he gets from them.
Khan was asked about the ongoing situation with Nielsen’s new methodology and what he relies on as well as if he is getting any key insight from the new MyAEW platform.
Khan chose to take the high road in complimenting the longtime TV ratings provider and gave some insight in how he uses their data.
“I think Nielsen does a great job and I have a ton of respect for them. They are still the top in the industry and provide the best insights and information. I typically look at their data frequently throughout the week for AEW Dynamite and AEW Collision for the United States,” he said.
I think Nielsen does a tremendous job in interesting times as they develop the methodology, but I do have a lot of confidence in them,” he said.
As part of that answer, he also said the new MyAEW service has given the company “fascinating data” for their international audience but it’s a much different strategy from the U.S. He didn’t provide any details on what data and information their partner, Kiswe, provides.
Since 2011, Josh has been a contributing editor to Wrestling Observer/F4WOnline.com and also hosts the Punch-Out podcast. He has also written for Fight Magazine, Bloody Elbow, Bleacher Report, and other websites. He's a 2000 graduate of the University of Maine, worked in pro sports, and once was an indie ring announcer.