Tony Khan says AEW All In advance PPV buys are their ‘biggest in years’
To say AEW head Tony Khan is happy with the revenue for this Sunday’s All In at Wembley Stadium would be an understatement.
In an interview with CNBC’s Street Signs, Khan said, among other things, that the pay-per-view advances (pre-buys) for Sunday are “incredibly strong” and their “biggest in years.” He said it’s “one of their top two of all-time” and could be their biggest ever with PPVs when it’s all said and done.
The most purchased PPV in company history is All Out from September 2021 that did a reported 205,000 buys. One difference for this Sunday is that the PPV event begins at 1 PM Eastern as opposed to their traditional start time of 8 PM Eastern.
Khan said All In will “make a ton of money” for the company and even before the pay-per-view sales, it’s a “wildly profitable event” with ticket sales in the neighborhood of $10 million already.
He expects t-shirt sales for Sunday to be “through the roof” and assured fans that he is bringing a lot of shirts to the event.
Khan again claimed AEW is the number one wrestling company in the UK by “all major business metrics” based on both their weekly TV audience on ITV and this Sunday’s event.
“(The UK) is a place where we’re not just a challenger brand, but the industry leader,” Khan said.
More than 80k tickets have been sold for Sunday's AEW All In rumble at Wembley Stadium. CEO Tony Khan has big plans to capitalize on that success from streaming to video games. And find out which streaming platform is his favorite.@willkoulouris @tonykhan #AEWdynamite #FulhamFC pic.twitter.com/BMJ3DJuCSk
— CNBC's Street Signs (@StreetSignsCNBC) August 22, 2023
Since 2011, Josh has been a contributing editor to Wrestling Observer/F4WOnline.com and also hosts the Punch-Out podcast. He has also written for Fight Magazine, Bloody Elbow, Bleacher Report, and other websites. He's a 2000 graduate of the University of Maine, worked in pro sports, and once was an indie ring announcer.