Updated AEW All In Texas pay-per-view buys, where it places all-time

In this week’s Wrestling Observer Newsletter, our Dave Meltzer provided an update on AEW All In: Texas pay-per-view buys and where it puts the July 2025 event in the company’s all-time record books.

Meltzer reported that the current estimate is between 180,000 to 185,000 for the Saturday, July 12th afternoon show. That was a slight uptick from the 175,000 estimated in the July 18th WON.

Top five AEW PPV buys all-time

That range which would put it third all-time in AEW history based on industry estimates, trailing 2021’s All Out (205,000 buys) and 2023’s All In (200,000 buys). 2024’s Revolution finished at an estimated 180,000 so All In: Texas is virtually identical or slightly ahead. 2022’s Revolution did an estimated 175,000 for fifth place.

All In: Texas gate, attendance & merchandise

In a previous WON, Meltzer confirmed the live gate for Globe Life Field exceeded $3 million, but didn’t have anything on specific attendance outside the 28,000-29,000 that Khan had said at the post-event press conference. After announcing a paid number for the first All In from Wembley Stadium, AEW has not provided an announced attendance of any kind for the following two All In events.

Meltzer reported the entire week brought in $1.2 million in merchandise sales ($725,000 for All In itself with the rest coming from the Starrcast convention).