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MLW signs with ICM Partners, looks for new TV deal this spring

mlw-icm.png reported Tuesday that Court Bauer's Major League Wrestling has signed a deal with major Hollywood agency ICM Partners as they look to sign a new TV and streaming deal.

MLW Fusion launched on beIN Sports in April 2018 where the network currently has a reach of 23 million U.S. homes with broadcasts in English and Spanish. Fusion is also available on YouTube several days after first airing on beIN.

From Deadline: "The league showed growth of over 43% in total viewers from 2018 to 2019, and their weekly hourlong Fusion series reaches over 2.5 million viewers on beIN Sports." 

The article said that MLW is looking to take advantage of the recent upswing in live sports TV rights deals, especially in pro wrestling. Bauer was quoted as saying MLW is in an unique position, given they are the only wrestling free agent property available in 2020.

The ICM deal also includes representation for MLW Studios, "a multi-platform media studio focusing on original scripted and non-scripted programming."