Beginning with UFC 270 on January 22nd, the price of UFC pay-per-views on ESPN+ will increase by $5 to $74.99.
The news was announced Thursday by ESPN's marketing agency.
This is the third-such increase since ESPN became UFC's exclusive PPV distributor in the United States. The last one came in January 2021 when prices increased by $5 to $64.99 prior to UFC 257, headlined by Conor McGregor vs. Dustin Poirier II.
The moves come off a record-breaking year of profits for UFC's parent company, Endeavor, who has credited UFC for being a major part of that. Endeavor CEO Ari Emanuel said previously that through the third quarter, the UFC had their "best nine-month, year-to-date period" in company history.
The ESPN+ PPV package which includes one yearly PPV and a year's subscription to ESPN+ is also increasing in price to $99.98, up from $89.98. The monthly and yearly subscription for ESPN+ are not increasing.
UFC 270 is headlined by a heavyweight title unification match as undisputed champion Francis Ngannou takes on interim champion Cyril Gane in addition to the flyweight title trilogy bout between champion Brandon Moreno and former champion Deiveson Figueiredo.