TKO enters into Polymarket partnership for UFC, boxing
TKO announced on Thursday that they are bringing prediction markets to both the UFC and Zuffa Boxing via industry leader Polymarket.
WWE’s parent company signed a multi-year deal “to integrate prediction market technology directly into the live fan experience. Polymarket will create a new storytelling metric, visualizing fan sentiment and perceived momentum that complements, not competes with, regulated sports betting.”
The partnership will see integration on live UFC shows and social media. Broadcasts will feature what is being called a “fan prediction scoreboard” that will visualize “how fans around the world are forecasting each fight as it unfolds” in order to measure “the unofficial pulse” of fans for every show.
WWE was not mentioned in the release.
The technology will be integrated starting in January 2026 when UFC debuts on Paramount+ as part of their new seven-year, $7.7 billion domestic media rights contract.
Polymarket is also known for being a betting market of sorts for political races.
Since 2011, Josh has been a contributing editor to Wrestling Observer/F4WOnline.com and also hosts the Punch-Out podcast. He has also written for Fight Magazine, Bloody Elbow, Bleacher Report, and other websites. He's a 2000 graduate of the University of Maine, worked in pro sports, and once was an indie ring announcer.