UFC 324 Paramount+ debut event viewership revealed
This past Saturday’s UFC 324 main card debut event on Paramount+ brought in nearly five million views, according to Paramount Skydance.
Announced via a press release Monday, the show was seen in 7.18 million households — both of which were cited as “the platform’s largest exclusive live event to date.” The show also had 5.93 million concurrent streams.
Of note, NFL games are also available on Paramount+, but are non-exclusive. The 4.96 million views were their live average per minute audience and were also for the main card which kicked off at 9 pm Eastern. Numbers for the prelims were not announced.
Also in the release, the event “reached more homes than any other live UFC event in nearly a decade across linear, broadcast and streaming,” citing Nielsen and Adobe Analytics. The show streamed in the U.S. and Latin America exclusively.
The UFC will return for its second show as part of a seven year, $7.7 billion domestic contract with this Saturday’s UFC 325, headlined by Alexander Volkanovski defending the UFC featherweight title against Diego Lopes in a rematch.
Since 2011, Josh has been a contributing editor to Wrestling Observer/F4WOnline.com and also hosts the Punch-Out podcast. He has also written for Fight Magazine, Bloody Elbow, Bleacher Report, and other websites. He's a 2000 graduate of the University of Maine, worked in pro sports, and once was an indie ring announcer.