TKO announces ‘official truck partner of WWE,’ partnership details
Earlier this week, TKO head Mark Shapiro teased a big announcement for a new sponsor by year’s end in a category he has always wanted.
On Thursday, that became a reality as WWE & UFC’s parent company announced a multi-year partnership with Ram Trucks that also includes TKO’s Professional Bull Riders. The deal begins in January and will see Ram “integrated within major live events and premier content across all three brands.”
It was alluded to in the release that Ram will have a ring mat presence in WWE in addition to the UFC’s Octagon and the PBR bucking chute.
Recognized as the “official truck partner of WWE,” Ram will “maintain a significant presence” on SmackDown and various PLEs like WrestleMania and SummerSlam. It was also revealed that Ram will be a presenting partner at next month’s Royal Rumble in Saudi Arabia.
UFC head Dana White has done voice work for a Ram ad that began airing this year. Ram will also be a presenting partner for selected future UFC numbered events (former PPVs).
Since 2011, Josh has been a contributing editor to Wrestling Observer/F4WOnline.com and also hosts the Punch-Out podcast. He has also written for Fight Magazine, Bloody Elbow, Bleacher Report, and other websites. He's a 2000 graduate of the University of Maine, worked in pro sports, and once was an indie ring announcer.