TKO exec says WWE & UFC are each $20 billion properties

TKO head Mark Shapiro isn’t shy about the success of both WWE and UFC.

During a Super Bowl week appearance on The Pat McAfee Show Friday, he and TKO executive chairman Ari Emanuel talked about TKO business, boxing, and personal stories.

At one point, Shapiro said that both WWE and UFC were ‘$20 billion properties…each” which led to Emanuel intimating in a joking way that he wasn’t supposed to say that followed by Shapiro saying “it’s all public info.”

As of Friday at 2 pm Eastern, TKO’s listed market cap is just over $41 billion which includes WWE, UFC, Professional Bull Riders, OnDemand, and IMG. The company was officially formed in September 2023 with the merger of WWE and UFC.

TKO has more than doubled in value since September 2023 and is trading at nearly $211 per share as of this writing. They will announce their Q4 and full 2025 financials in late-February.

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Josh Nason
Josh Nason

Since 2011, Josh has been a contributing editor to Wrestling Observer/F4WOnline.com and also hosts the Punch-Out podcast. He has also written for Fight Magazine, Bloody Elbow, Bleacher Report, and other websites. He's a 2000 graduate of the University of Maine, worked in pro sports, and once was an indie ring announcer.