TKO announces WWE & UFC partnership with DoorDash
While many WWE and UFC fans have used DoorDash to get food during big events, TKO has brought all the brands together as part of a new partnership.
Announced on Thursday, “DoorDash will have a prominent presence across WWE’s and UFC’s most high-profile moments and platforms, including live events and broadcasts, and will also leverage the massive presence WWE has across social media and digital by collaborating on original content featuring WWE Superstars.”
DoorDash will be a presenting partner of a future WWE premium live event and a future UFC numbered event with “multiple branded touch points from the promotional lead up to the in-broadcast action.”
No financial terms or a start date were disclosed. DoorDash is being recognized as TKO’s “official on-demand delivery partner.”
Bringing in new sponsors and partners has been paramount for TKO leadership as noted by company leader Mark Shapiro frequently throughout the last few years on investor calls and appearances.