WWE collaborating with popular cult cartoon on next week’s SmackDown
WWE may be in Boston, Massachusetts, next Friday for SmackDown, but it will feel a little like Arlen, Texas, to some.
Revealed by Variety on Thursday, WWE is one of a plethora of creative mediums where the reboot of the popular comedy sitcom King of the Hill will make its presence felt. The show made its return on Hulu this past Monday where it’s been one of the platform’s most popular options.
Variety reported that the Friday, August 15th SmackDown will feature King of the Hill branding in addition to “digital creative” shown throughout the TD Garden. Additionally, both Sheamus and Johnny Gargano “will create videos inspired by moments from the show.”
Other marketing tie-ins include fellow TKO company Professional Bull Riding, NASCAR, the San Diego Comic-Con, Theo Von’s podcast, several Major League Baseball games, Whataburger, Fortnite and others.
The show’s initial run lasted 14 seasons and 259 episodes with pro wrestling occasionally coming up as a topic. After wrapping up in 2010, all ten new episodes dropped Monday.
Since 2011, Josh has been a contributing editor to Wrestling Observer/F4WOnline.com and also hosts the Punch-Out podcast. He has also written for Fight Magazine, Bloody Elbow, Bleacher Report, and other websites. He's a 2000 graduate of the University of Maine, worked in pro sports, and once was an indie ring announcer.