WWE is looking to sell the company by the middle of 2023, according to Dave Meltzer.
On Wednesday's Wrestling Observer Radio, Meltzer said he had a long conversation with people from WWE Wednesday where they gave the timeline in which they hope to have the company sold with JP Morgan assisting them as previously reported by CNBC.
Meltzer said the media players that have been speculated about are in the mix as is Saudi Arabia.
Regarding the rumor that circulated Tuesday that WWE had been sold to the country's Public Investment Fund, Meltzer said "there was smoke" to the story but way too early to be finalized. Selling to the Saudis appears to be the only option if they want to take the company private, he noted.
WWE CEO Nick Khan was in Los Angeles Monday for the NCAA college football title game meeting with "heavy hitters" that included Disney CEO Bob Iger and ESPN head Jimmy Pitaro, according to Meltzer.
Endeavor, owners of UFC, are "also in the hunt."
He said Vince McMahon is facilitating working on the sale, but Khan is running the company. He acknowledged that always could change due to the rapid pace of change within WWE right now.
Meltzer will be on Dan Le Batard's show on Thursday to discuss more about this situation.