WWE, Mattel announce multi-year extension for toys, accessories
WWE and Mattel announced Thursday that they have signed a multi-year extension of their global toy licensing agreement which means the toy maker will continue to hold exclusive rights on action figures, accessories and kids’ toy title belts.
The two have been partners since 2009 with toys available in more than 50 markets around the world. According to the release, “WWE Action Figures have ranked as the No. 1 action figure property in the U.S. and consistently holds a top ranking.”
Also from the release:
“Mattel’s WWE Basic Action Figure Series is the longest-running continuous action figure assortment in history. Over the years, WWE and Mattel have launched multiple collaborations such as WWE and Ghostbusters and WWE and Masters of the Universe.”
“Mattel is a true industry leader that continues to surprise and delight our fans around the world with innovative and creative WWE products that drive significant revenue for our retail partners.” — Sarah Cummins, WWE Senior Vice President, Consumer Products
“We are very pleased that WWE has once again chosen Mattel to help bring its storied history and characters to children and fans around the world. WWE is an important partner, and we look forward to continuing our relationship for years to come.” — Nick Karamanos, Senior Vice President of Entertainment Partnerships, Mattel
Since 2011, Josh has been a contributing editor to Wrestling Observer/F4WOnline.com and also hosts the Punch-Out podcast. He has also written for Fight Magazine, Bloody Elbow, Bleacher Report, and other websites. He's a 2000 graduate of the University of Maine, worked in pro sports, and once was an indie ring announcer.