WWE Raw gets new lead writer following internal promotion
WWE Raw has a new lead writer.
Announced via her LinkedIn account (h/t: Jon Alba), WWE senior writer and producer Alexandra Williams posted Wednesday that she has been promoted to a vice president role in addition to the lead writer of WWE Raw.
The news comes on the same day as a report that longtime WWE creative team member and former wrestling star Brian “Road Dogg” James has made a decision to leave the company.
Williams has been with WWE since October 2020, starting as a writer & producer for Raw, getting a promotion to senior writer & producer in February 2024.
She comes from the film industry, having graduated from UNLV with a BA in theatre, tv and film. According to her LinkedIn, she worked as a development coordinator for two separate companies for a combined five years in addition to some freelance work. She is also a member of SAG-AFTRA as an actor.
From her new job description:
“As VP and Lead Writer for WWE’s flagship live program, I oversee all creative development for Monday Night RAW — one of television’s longest-running and highest-rated weekly shows. I pitch to and collaborate with executive leadership and a cross-functional writing team to conceptualize and execute week-to-week storylines, character arcs, and premium live event buildups, including WrestleMania and Survivor Series.
I help drive the full creative process from episode rundowns to long-form narrative strategy, developing complex characters and compelling feuds that deepen audience engagement across live broadcasts, digital platforms, and social media. My work is informed by an analytical approach, tracking segment performance, audience trends, and viewership data to make real-time and long-term programming decisions.
In partnership with talent, producers, and brand leadership, I’ve contributed to record-setting live event attendance and revenue growth, helping position RAW as the cornerstone of WWE’s content ecosystem under the TKO umbrella.”
Since 2011, Josh has been a contributing editor to Wrestling Observer/F4WOnline.com and also hosts the Punch-Out podcast. He has also written for Fight Magazine, Bloody Elbow, Bleacher Report, and other websites. He's a 2000 graduate of the University of Maine, worked in pro sports, and once was an indie ring announcer.