Skip to main content

WWE's Vince McMahon not behind Stephanie McMahon's leave of absence

The Chief Brand Officer's leave of absence was her decision.
Vince & Stephanie McMahon

Despite a Business Insider report over the weekend that alluded to Vince McMahon driving Stephanie McMahon out of WWE, that is not the case according to our Dave Meltzer.

Meltzer confirmed Monday that she indeed took a leave of absence on her own.

The BI report read that Stephanie "is being replaced in her corporate role as part of a shakeup executed by her father, Vince McMahon, the organization's 76-year-old CEO."

The longtime WWE Chief Brand Officer announced her leave of absence on May 19th, saying she was going to take time off to spend time with her family and looked forward to returning.

However, if she does return, it may not be in the same role as when she left as WWE is interviewing candidates for a director of brand and marketing position that will handle many of her old responsibilities.

The piece featured quotes from WWE insiders that painted a less positive picture of the 45-year-old and appears to be part of what Meltzer called a burial by the company via our message board.

One of the BI quotes focused on the lack of growth on sponsorship which was around $20 million in Q1. Stephanie said on the Q1 investors call that there's no reason WWE couldn't be bringing in hundreds of millions a year in the next three-to-five years.

"We weren't seeing that growth," said the company insider (said) of Stephanie McMahon's tenure. "When someone is moved out of a company, it's usually the result of something not working. We took stronger control of that a few months ago."

Her exit, temporary or permanent, is the latest in what has been a multi-year overhaul of the front office since Nick Khan took over as president for fired co-presidents George Barrios and Michelle Wilson in early-2020.

BI also reported that former Manchester United chief marketing officer Catherine Newman will start her WWE tenure this month as head of marketing.