WWE surpasses UFC in final 2025 total revenue tallies, full breakdown
WWE generated $1.7 billion in total revenue for 2025, slightly more than UFC’s $1.5 billion in another big year for their parent company, TKO.
The figures come from TKO’s quarterly financial report released Wednesday which detailed the full year for all TKO-owned brands in addition to the final quarter of 2025.
WWE’s $1.709.4 billion for the year was up from the prior year’s $1.398 billion while UFC’s $1.502.2 billion was up from the previous year’s $1.406.2 billion.
Despite the success, total TKO revenue for 2025 finished at $4.735.2 billion, down from the previous year’s $4.884.2 billion due to IMG’s revenues dipping to $1.367 billion from the prior year’s $1.970.2 billion.
For the fourth quarter, WWE’s revenues were up to $359.6 million, up fro the previous year’s $298.3 million, driven by Netflix and ESPN media rights revenues.
WWE’s adjusted EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) for 2025 was $896.5 million, up from the previous year’s $681.1 million. TKO’s overall EBITDA, a key measure in profitability, was up by over $500 billion.
WWE 2025 revenue breakdown
Media rights, production & content
This was by far WWE’s biggest revenue generator for the year at $1.006 billion, up from the previous year’s $865.5 million. The year saw WWE’s Netflix contract begin in addition to their new deal with ESPN that began in September, more than six months than it was originally supposed to.
Live events & hospitality
WWE generated $412.8 million in 2025, up from 2024’s $338.5 million, primarily driven by ticket revenue and site fees.
Partnerships & marketing
This section brought in $159.6 million, up from $83 million the year prior, buoyed by new partnerships and renewals from previous deals but with an increase in price.
Consumer products licensing & other
This was up to $136.4 million from the prior year’s $111.1 million.
Since 2011, Josh has been a contributing editor to Wrestling Observer/F4WOnline.com and also hosts the Punch-Out podcast. He has also written for Fight Magazine, Bloody Elbow, Bleacher Report, and other websites. He's a 2000 graduate of the University of Maine, worked in pro sports, and once was an indie ring announcer.