AAA announces sponsorship deal with Ram trucks

Fresh off their biggest match since they were purchased by WWE, AAA has announced they will be sponsored by some big vehicles.

WWE announced in a press release that Ram is now the “Official Truck Partner” of AAA.

For viewers, this means the Ram logo will be shown on the ring mat and in “key jumbotron placements” at AAA events. The press release specifically mentioned the TripleMania show in Mexico City on Sunday, September 13. 

The press release identified Mark “Undertaker” Calaway as AAA’s executive producer. “This partnership with Ram marks an exciting step forward for AAA as we to continue to grow and collaborate with world-class brands to elevate the experience for our passionate fans,” it quotes Undertaker as saying. “Together, we share a commitment to authenticity and passion, while celebrating the energy and spirit that makes lucha libre so special in Mexico.”

Ram had already been named the official truck of WWE, UFC, and PBR rodeo last December. 

On Saturday night in Arena Monterrey, El Grande Americano defeated Original Grande Americano in a mask vs. mask match. Original Grande Americano then took his mask off, identified himself as Chad Gable, declared that the winner was the only Grande Americano, and vowed to return to AAA under the Gable name.