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WWE names Kristina Salen new Chief Financial Officer

WWE announced Tuesday that Kristina Salen is their new Chief Financial Officer, effective August 3rd and reporting directly to Vince McMahon.

Salen replaces interim CFO Frank Riddick who stepped in when co-presidents George Barrios and Michelle Wilson were fired in late-January. The company has yet to replace their Chief Revenue Officer position.

Salen comes with an impressive resume as the first CFO of Etsy from January 2013 through March 2017, helping grow the business from $895 million to $3 billion in gross sales over four years and executing their move to go public, according to the WWE release.

Following that, she was in similar roles for UnitedMasters and Moda Operandi, both New York-based companies. She was the first woman named to the board of Endeavor (the former WME-IMG) in 2019, and also sits on the boards of SiriusXM and Cornerstone OnDemand.

On LinkedIn, the Vassar College and Columbia Business School graduate said, "I'm pinching myself over this announcement. I'm beyond excited to join WWE as their next star wrestler...or CFO...whichever is a better fit. :) Such a great team, brand + company. #lucky"

As of this writing, WWE's stock price was down nearly 2% for the day to $45.48.