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WWE part of $21.2 million Series B funding of FloSports

WWE is officially part of a group of investors in FloSports, a subscription-based sports media company based in Austin, TX.

FloSports announced the round of $21.2 million Series B funding Monday via a press release. Joining WWE in the investment round are Discovery Communications and current investor Causeway Media Partners. 

The size of WWE's investment was not disclosed.

Our Dave Meltzer first broke the news of Flo's involvement in the August 1st edition of the Wrestling Observer Newsletter.

Heavily focused on video, FloSports covers a multitude of different sports including MMA, amateur wrestling, boxing, volleyball, and more through individual websites. The company bolstered their team in 2016 by bringing on familiar MMA media members like Jeremy Botter, Front Row Brian, Duane Finley, and more. 

Besides traditional written pieces, Flo streams live events and has also moved in the realm of documentary filmmaking.

WWE has been no stranger into investing in companies in the past like Avid, Tout, and even reviving the TapOut brand.